The searing heat of tropical summer cooled down for the launch of our newest seasonal beer Hop Coolture Pale Ale at Polilya in Poblacion, Makati City.    

Refreshing, vibrant, and full of fruity flavors, Hop Coolture was the call for celebration among the guests from the local craft beer and creative community in attendance.  

Engkanto Managing Director Ricard Basora and Brewmaster Michael ‘MJ’ Jordan led Team Engkanto in introducing and tasting the latest seasonal beer that’s brewed to be more drinkable for the local palate at a lower 5.4% ABV as a reimagination of the classic Engkanto Pale Ale.  

“I’m grateful for such an amazing crowd at the launching of our new seasonal Hop Coolture beer,” said Ricard.  

“We were surrounded by truly talented people who share the values of Engkanto Brewery, people who are willing to push boundaries and aren’t afraid to do things differently. It's exactly why we make new craft beers and that’s why we are proud to put up this Engkanto event.”  

Brewmaster MJ added, “launching Hop Coolture with the creative community was great. I really enjoyed meeting them, having a couple beers with them, and seeing the finished video plus the team behind Hop Coolture Pale Ale.”  

“Only problem is I want to buy that sweet VW van,” quipped Brewmaster MJ. 

Beyond celebrating a new and exciting beer variant, the event saw the first unveiling of Hop Coolture’s campaign video that encourages everyone to “keep chasing adventures”. Video Director Dux Dacudao and featured artists Vince and Carlo were in attendance and shared their personal take on creativity and chasing a personal passion.  

“This reimagination of the OG Engkanto Pale Ale serves as a reminder for our audience, who are as passionate with their crafts as we are, to challenge themselves, to defy expectations, to break things and make something better,” described Anais Leynes, Marketing Head of Engkanto. 

“This is our journey—a continuous pursuit of excitement and excellence!” 

From quenching their thirst with Hop Coolture and taking the first glimpse of its campaign video, guests were in for more treats as they posed for live art sketches by Loren Daza and thumping music from DJ Alexandra. They also took home 4-packs of Hop Coolture Pale Ale plus cool Engkanto tote bags and merch. 

The ride has just begun for Hop Coolture and there’s more excitement rolling out soon. For now, try Hop Coolture and experience its unique aromas and flavors by ordering from the Engkanto website or read more about Hop Coolture here